Get The Most From Certification

Food Alliance certification is best understood as a tool that supports your branding, marketing and sales -- but the value of any tool depends on how well you use it.

A decade of experience tells us that businesses benefit most from Food Alliance certification when they:

Educate employees

• Inform your employees about your company's commitment to social and environmental responsibility, and the standards your company has met to earn Food Alliance certification.
  
• Share how the certification supports your efforts to market and sell high quality, differentiated products.
  

Update materials

• Update your web site, brochures, point-of-sale and other marketing materials to highlight claims supported by Food Alliance  certification.
• Incorporate the Food Alliance Certified seal and information about the certification into your product labeling and packaging.

Announce to constituents

• Announce your certification to your customers, to your industry, to community stakeholders, and to consumer and trade press.

Reach out

• Use Food Alliance's online database to identify potential customers who have already signaled their interest in more socially and environmentally responsible products.

Sustain the message

• Continue to inform and educate customers and the community about the added value  your company offers with independent, third-party certification for sustainable practices.

Visit our resource center for more tools to help you make the most of Food Alliance certification.